Sometimes customer service is really simple where just having a human side to your business is all that’s needed, and UK supermarket Sainsburys have proven this by sending out this letter to a three year old. As you can see from the image above, young Lily wrote in a letter asking why Tiger bread had such a unique name.
Sometimes customer service is really simple where just having a human side to your business is all that’s needed, and UK supermarket Sainsburys have proven this by sending out this letter to a three year old. As you can see from the image above, young Lily wrote in a letter asking why Tiger bread had such a unique name.
Instead of being tossed in the bin, somebody within Sainsburys spotted a brilliant PR opportunity and replied with a lovely letter and a gift card. For all I know, this sort of quirky customer service happens all the time, but it’s because of social media that I am seeing it and thinking that I may want to try shopping in Sainsbury’s.
The letter has over 50,000 comments, has been shared over 18,000 times, and essentially has become a brilliant user generated advert for the brand that money cannot buy. The person who sent it to me this morning was wondering if it was too good to be true and if it was planted in some way. The cynic in me thinks that it could be a possibility, but the romantic in me wants to believe this little feel good story is real!
Source: simplyzesty – Stunning Customer Service From Sainsbury’s Goes Viral On Facebook
