Attendance
Total: 60,129
Thursday: 8,385
Friday: 11,124
Saturday: 15,280
Sunday: 11,618
Monday: 13,722
Visitor Demographics
Male: 41%
Female: 59%
Accompanied by children: 27%
Average number of children: 2.3
Age Profile
25 – 35: 9%
35 – 45: 24%
45 – 55: 34%
55 – 65: 22%
65+: 11%
Socio-Economic Classification
ABC 1s: 81%
Respondents Traveled From
Dublin: 43%
Rest of Leinster: 31%
Connaught: 5%
Munster: 13%
Ulster: 2%
International: 6%
Booking Practices
32% of attendants booked in advance to attend the show (17% in 2009).
Key Metrics
99% of respondents found their visit either worthwhile or very worthwhile
Over 72% were able to recall sponsors associated with the show
75% of respondents spent over 3 hours at the show
84% of respondents purchased at the show
63% of respondents indicated they would purchase as a result of their visit
81% of respondents rated the showgardens as good/excellent
91% of respondents rated the floral display marquee as good/excellent
81% of respondents said they would return again in 2011
11% indicated that they “maybe would” return again in 2011.
You can register your interest in sponsorship using this form or by calling Paul Gallagher in EventHaus on +353 (0)1 846 0020
