National Potato Day gives this trusted household staple a moment of glory that will focus on the potato as a key ingredient in the Irish diet and promote consumption. National Potato Day activity will provide the opportunity to extol the virtues of the potato in terms of its goodness, convenience and how it fits in a modern food culture which will be supported by potato themed celebratory events which will be organized locally by the potato industry. 

Whether it’s boiled, baked, mashed or roasted – the unassuming spud is quietly appreciated the world over. In fact, Ireland loves fresh potatoes so much so that the 97% of Irish households who currently buy potatoes consumed 175,000 tonnes of them last year, while the farm gate value of the potato sector in Ireland was estimated at €122 million for the 2012/2013 season.

Celebrity chef Catherine Fulvio has developed a number of exciting, new potato recipes to encourage all of us get cooking! According to Catherine Fulvio, “Potatoes are an exciting, flavoursome, nutritious and easy to use vegetable that we have injected some fresh flavours, international spice and interest in with these recipes for you to enjoy”. Visit www.potato.ie for these great new recipe ideas, videos, competitions and further details including a list of National Potato Day activities.